#04 Why you’re approaching your email marketing strategy wrong
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Joe and Chris unravel the biggest mistakes most email marketers make.
![Quotes](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=392,h=368,fit=crop/AQE6G8DX0DuqWlWG/img-AMqj21Ko81I8q2P0.png)
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#03 Paid versus organic traffic: Mythbusting, commence!
Paid traffic can be the lifeline for new startups. Joe will tell you why.